This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
CEO Executive Summary
Online Advertising Spending Worldwide, 2008-2014 (billions and % change)
Worldwide Ad Spending
Online Advertising Spending Growth Worldwide, by Region
Online Advertising Spending Growth Worldwide, by Region, 2009-2014 (% change)
Automotive Mobile Marketing Shifts Gears
Ford Ties Mobile Idle-Screen Effort to Taurus
Kids and Teens: Mobile Everywhere
Mobile Phone Ownership by US Children and Teens
Mobile Phone Ownership by US Children and Teens, by Age, 2004 & 2009 (% of respondents in each group)
Mobile Phone Ownership by US Child, Teen and Young Adult
Mobile Phone Ownership Among US Child, Teen and Young Adult Internet Users, by Age, 2002 & 2009 (% of respondents in each group)
Colgate Wisp Engages Young Adults with Social Media
US Mobile Phone Subscribers, by Type of Device
US Mobile Phone Subscribers, by Type of Device, Q2 2008-Q3 2011 (% of total)
How Consumers Prepare to Purchase Mobile Devices
Mobile Shopping from In-Store: A Potential Game Changer
Tapping Mobile at Retail
When Kids Shop Online
Hispanic Mobile Users and Usage
B2Bs Still Struggle to Tie Leads to Marketing Touchpoints
Leanback: The Latest from Google’s Video Laboratory
Fifty-five Percent of Online Video Viewers OK with Web Ads
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