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Correlating Social Media Success with Marketer Usage
The social media landscape is ever-changing, both for users and for marketers. As their experience and sophistication increase, marketers are adopting new tools and techniques, as well as abandoning old ones. But do their choices match up with what is most successful? Full Article 
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This webcast and guide will review:
- Why 84% of organizations don't measure social media ROI
- Steps to evaluate social media tactics
- How Active Network measures 'social sharing' with Adobe SiteCatalyst
Watch now >
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Marketers Split on Future of Targeting Research shows marketers disagree about how targeting will change in the coming years, and whether audience-based or contextual methods will win out. But most do agree that they want more targeting, and they want it to be better.
Full Article 
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eMARKETER EVENTS
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February 6-7, 2012, Tampa, FL Jesse Catlin, Business Development at eMarketer, will be talking about the top digital trends for 2012 with an emphasis on social media.
February 27-March 1, 2012, Barcelona, Spain eMarketer principal analyst Noah Elkin will be speaking about emerging markets in mobile advertising at the 2012 Mobile World Congress in Barcelona.
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Email Marketing by Listrak™
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